Run Your Own Search Ads Marketplace
Full-featured keyword auction platform with quality scores, ad groups, and negative keywords. Your own Google Ads — but you keep 100% of the revenue.
- Second-price keyword auctions
- Quality scores and ad ranking
- Ad groups and negative keywords
- Real-time bidding analytics
Your Search Ads Marketplace
See how keyword auctions work on your own site — real-time bidding, quality scores, and transparent results.
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Keyword Auctions Made Simple
Set up a search ads marketplace on your site in minutes.
Create Search Ad Placements
Add search ad placements to your website wherever you have search functionality. Generate an embed code and place it in your search results template.
Advertisers Bid on Keywords
Advertisers create ad groups, choose keywords with match types (exact, phrase, broad), set CPC bids, and write text ad creatives.
Auctions Run in Real Time
When a user searches, Advatyzly runs a second-price auction. Ads are ranked by quality score and bid. The winning ad appears in results. You collect 100%.
Your Marketplace vs. Third-Party Networks
Full Search Advertising Platform
Everything you need to run a professional keyword auction marketplace.
Second-Price Auctions
Winners pay $0.01 more than the second-highest bid. Fair, transparent, and encourages honest bidding.
Quality Scores
Ads are ranked by quality score multiplied by bid. Higher-quality ads can win even with lower bids, rewarding relevance.
Ad Groups
Advertisers organize keywords into themed ad groups, each with its own text ads and default bid. Clean campaign structure.
Negative Keywords
Exclude irrelevant search terms so ads don't appear for wrong queries. Improves advertiser ROI and user experience.
Match Types
Exact match, phrase match, and broad match. Advertisers control how closely search queries must match their keywords.
Search Query Reports
See exactly what users searched for, which ads appeared, and performance at the query level. Full transparency.
Three Match Types, Total Control
Advertisers choose how closely search queries must match their keywords.
| Type | Keyword | Matches | Won't Match |
|---|---|---|---|
| Exact | [running shoes] | "running shoes" | "buy running shoes" |
| Phrase | "running shoes" | "best running shoes" | "shoes for running" |
| Broad | running shoes | "jogging sneakers" | "dress shoes" |
Exact match is the most restrictive. Broad match captures the widest audience. Use negative keywords to exclude unwanted queries.
Where Search Ads Work
Any site with a search function can monetize with keyword auctions.
E-commerce Product Search
Sponsored products in search results. Brands bid on product keywords to appear at the top of your marketplace search.
Job Board Search
Sponsored job listings. Employers bid on role keywords to promote their listings to job seekers.
Content Discovery
Sponsored articles or content pieces. Advertisers promote content for relevant search queries on your media site.
Directory & Marketplace Search
Promoted listings in directory search. Businesses bid to appear first when users search for their category.
Available on Growth, Scale & Enterprise Plans
Starting at $99/month. Keep 100% of your search ad revenue.
Search Ads FAQ
When a user searches, Advatyzly matches the query against advertiser keywords. Eligible ads enter a second-price auction where they're ranked by (quality score x bid). The winner pays $0.01 more than the second-highest effective bid, ensuring fair pricing.
Quality score measures how relevant an ad is to a search query. It factors in click-through rate, ad relevance, and landing page experience. Higher quality scores let advertisers win auctions with lower bids, rewarding good ads.
Yes. Advertisers set both total campaign budgets and optional daily caps. When the daily budget is reached, their ads stop showing for the rest of the day. They also set maximum CPC bids per keyword.
Text ads include headlines (up to 30 characters), descriptions (up to 90 characters), display URLs, and final destination URLs with path fields. Multiple ads per ad group for A/B testing.
