Enterprise-Grade Fraud Protection
Bot detection, click fraud prevention, IP reputation scoring, device fingerprinting, and MRC-compliant viewability tracking. Know exactly which impressions are real — and seen.
- Bot detection & device fingerprinting
- Click fraud prevention with IP scoring
- MRC-compliant viewability measurement
- Real-time fraud analytics & savings reports
Your Fraud Protection Dashboard
Real-time visibility into ad quality, invalid traffic, and money saved.
Built-In vs. Third-Party Fraud Detection
Multi-Layer Protection
Multiple detection methods working together to protect every impression.
Bot Detection
Identify non-human traffic using user agent analysis, JavaScript challenges, and behavioral patterns. Block bots before they inflate your metrics.
Click Fraud Prevention
Detect rapid clicking, duplicate clicks, and click farms using pattern analysis. Fraudulent clicks are blocked in real time — advertisers never pay for them.
IP Reputation Scoring
Score every IP address against known fraud databases, VPN/proxy detection, and historical behavior. Suspicious IPs are flagged or blocked automatically.
Device Fingerprinting
Advanced device identification that persists across sessions. Detect when a single device generates suspicious volumes of impressions or clicks.
MRC-Compliant Viewability
Track whether ads are actually seen using IAB/MRC standards: 50% of pixels in view for 1+ second (display) or 2+ seconds (video).
Fraud Analytics Dashboard
Real-time dashboard showing valid traffic rate, invalid clicks blocked, threat breakdown by type, and total money saved for your advertisers.
Protection at Every Stage
Fraud detection runs at the edge before ad decisions are made.
Request Analysis
Every ad request is scored in real time. IP reputation, user agent, device fingerprint, and behavioral signals are evaluated in under 5ms at the edge.
Real-Time Blocking
Suspicious requests are blocked before the ad is served. Invalid clicks are caught and discarded. Advertisers are never charged for fraudulent traffic.
Continuous Learning
Detection models improve over time. New bot signatures, click patterns, and IP reputation data are updated continuously across the network.
Advanced Fraud Detection on Scale & Enterprise
Basic protection on all plans. Full detection suite including device fingerprinting on Scale ($199/mo) and above.
Fraud Detection FAQ
No. Fraud scoring runs at the edge (Cloudflare Workers) in under 5ms and happens in parallel with the ad decision. There is no perceptible latency added to ad serving.
Fraudulent impressions are not counted, and fraudulent clicks are not charged to advertisers. You see the blocked events in your fraud dashboard with full details on why they were blocked.
The Media Rating Council (MRC) standard requires that at least 50% of an ad's pixels are visible in the viewport for at least 1 continuous second (display) or 2 seconds (video). Advatyzly measures this automatically.
Yes. Fraud and viewability reports can be exported as CSV or JSON. This transparency builds trust with advertisers and helps justify your ad pricing.
